Iconic Spirits.,LLC

 - Be prepared for the worst with the best -

Business summary :

Concept/Product development
Distillery Relationships and Management
Trademark and Compliance
Marketing and Promotions
Sales and Distribution



Originally from the Hyogo Prefecture of Japan, Taichi attended Osaka Economic & Law University on a
martial arts scholarship. His career began as a professional martial artist (kickboxer and MMA fighter)
when he was 20 years old. His career brought him all over the globe and he has lived in Australia,
Thailand and eventually settled in San Diego, CA. After ten years as a professional athlete, Taichi was
ready to transition into the next phase of his career. With is love of Japanese beer and his competitive
nature, a sales career at Asahi Beer USA became his next challenge. After becoming the top sales
representative in the U.S. market he eventually went on to become the National Sales Manager before
leaving the company after 7 years. The valuable relationships and business skills he acquired at Asahi
proved to be valuable as he transitioned into the next phase of his career. During a trip to Napa Valley,
Taichi became highly interested in wine and spirits and began taking wine classes at the Napa Valley
College. His interest became a passion and he and his two partners established Iconic Spirits. Taichi also
consults for a Japanese Food & Beverage Company.




Julious began his new venture with Brand House Group in 2019.  Brand House Group will focus on providing expertise in all facets of brand building to companies. BHG will also leverage its 29+ years experience developing some of the most successful brands in the wines and spirits industry by creating its own innovations.  And lastly, BHG will partner and/or consult on providing consumer, brand, market and industry leading intelligence to brands and companies.  


Julious brings 29 years’ experience leading teams, building brands, partnering with customers and managing distributors in the wines and spirits industry both within the U.S. and the global spirits market. 


Julious has held senior leadership roles in sales and marketing in some of the most successful wines and spirits companies in the beverage alcohol industry. They include the following: Chief Commercial Officer, US Beam Suntory (2019-2013); President/CEO of Bacardi/Brown-Forman House for the UK & Ireland (2012-2011). Prior to moving internationally, he held the role of Senior Vice President – National Sales Director of Bacardi U.S.A (2011-2007). Before joining Bacardi, Julious held senior roles as Vice President Moet-Hennessy USA (2007-2003) and Marketing Director at both Schieffelin & Somerset and Diageo North America. 


During the first 12 years in the beverage alcohol industry, Julious held a number of senior positions within Marketing and Sales at Seagram that included Southern Region Marketing Director for North American Whiskey overseeing brands like Crown Royal and introducing Bulleit Bourbon into the marketplace. 


Julious earned his undergraduate degree in Marketing from Bethune-Cookman University where he played basketball. He has an MBA from the University of Miami and is also a Harvard graduate of the Advanced Management Program for International Senior Executives. 


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