Business Summary

  • Concept/Product Development

  • Distillery Relationships and Management

  • Trademark and Compliance

  • Marketing and Promotions

  • Sales and Distribution


CEO and Co-Founder

Taichi Seki is a co-founder of Iconic Spirits, a company specializing in producing a line of high-quality Japanese Spirits for the world to enjoy - distilled and bottled in the several prefectures of Japan.

Before co-founding Iconic Spirits with Juliuos Grant, Taichi served as a National Chain Sales Manager for Asahi Beer. He was the top sales representative in the U.S market for 5 years. Taichi’s accounts/clients spanned across the United States.

Previously, Tachi attended the Osaka University of Economics and Law on a martial arts scholarship. For over 10 years, Taichi was a professional kickboxer and a sponsored MMA fighter.

Taichi has also completed courses at the Napa Valley College and a distillation program at iStill University in the Netherlands. He has visited and studied several distilleries throughout all regions of Japan and continues his research with each visit.

For Taichi, life began in the Hyogo Prefecture of Japan, where he was born into a traditional Japanese family in the hospitality industry. Both, his parents, and grandparents owned and operated hotels in his hometown. Taichi’s careers have brought him around the world. He has lived in Australia, Thailand and Southern California. Taichi currently resides in the San Francisco Bay area with his wife and children and when he is not working, practices martial arts and travels to Japan several times a year.




Julious began his new venture with Brand House Group in 2019.  Brand House Group will focus on providing expertise in all facets of brand building to companies. BHG will also leverage its 29+ years experience developing some of the most successful brands in the wines and spirits industry by creating its own innovations.  And lastly, BHG will partner and/or consult on providing consumer, brand, market and industry leading intelligence to brands and companies.  


Julious brings 29 years’ experience leading teams, building brands, partnering with customers and managing distributors in the wines and spirits industry both within the U.S. and the global spirits market. 


Julious has held senior leadership roles in sales and marketing in some of the most successful wines and spirits companies in the beverage alcohol industry. They include the following: Chief Commercial Officer, US Beam Suntory (2019-2013); President/CEO of Bacardi/Brown-Forman House for the UK & Ireland (2012-2011). Prior to moving internationally, he held the role of Senior Vice President – National Sales Director of Bacardi U.S.A (2011-2007). Before joining Bacardi, Julious held senior roles as Vice President Moet-Hennessy USA (2007-2003) and Marketing Director at both Schieffelin & Somerset and Diageo North America. 


During the first 12 years in the beverage alcohol industry, Julious held a number of senior positions within Marketing and Sales at Seagram that included Southern Region Marketing Director for North American Whiskey overseeing brands like Crown Royal and introducing Bulleit Bourbon into the marketplace. 


Julious earned his undergraduate degree in Marketing from Bethune-Cookman University where he played basketball. He has an MBA from the University of Miami and is also a Harvard graduate of the Advanced Management Program for International Senior Executives. 

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